Brand assets
Everything you need to represent Finwaise: the official logos, the color palette, the typography and the complete brand guidelines. Use the files as they are: no recoloring, stretching or redrawing.
Official logos
Wordmark: primary version
For light backgrounds. The letterforms are custom-drawn geometry, so never retype it with a font.
F symbol: gradient
For app icons, avatars and small spaces. PNG with a transparent background.
Need another format or the vector version? Write to info@finwaise.io.
Color palette
Nine codes. Outside this list there are no colors.
Navy
#1C3B5A
Teal
#157A6E
Glow
#5EC4B8
Cream
#E8DFC6
Paper
#F5F7FA
Line
#E5E8EE
Body
#4A4D55
Caution
#C25A0A
Danger
#C81C1C
Typography
Sora
Headings, figures and the wordmark. Sentence case, never all caps.
Figtree
Body copy, interface and tables.
Both families are available on Google Fonts.
Usage rules
Do
- Use one of the four approved versions from the guidelines.
- Keep clear space around the logo: at minimum, the height of the lowercase i, on all four sides.
- Respect the minimum size: 120 px for the wordmark, 32 px for the symbol.
Don't
- Don't stretch or distort it.
- Don't recolor it.
- Don't rotate it.
- Don't add shadows or effects.
- Don't place it on busy backgrounds.
- Don't rearrange its elements or retype it with another typeface.
Press, partners, or something missing?
If you're preparing an article, a deck or any material with our brand and need another format, write to us and we'll send it over.